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You may or may not have heard of the Google Ad Grants for nonprofit organizations; however, if you are running an NGO this is absolutely something you should be taking advantage of. Google Ad Grants is a grant of $10,000 per month to be used for Google Ads, a form of...

SEO (search engine optimization) is a combination of digital marketing techniques to increase the (online) visibility of a website on the search engine results pages. For most businesses this means getting on page one, or even position one, in Google’s search results....

If you’re reading this, you are probably pondering the meaning of the various statistics displayed in your Google Analytics, such as the bounce rate. Or perhaps, you’ve been using Google Analytics for a while, but never really understood the significance of the bounce...

When talking about marketing, you often hear the terms SEO and SEA. But what do these terms mean, and how can you use these digital marketing techniques for your company? In this article we will delve deeper into both digital marketing strategies to help you make an...

Search Engine Optimization (SEO) will help you to generate more organic traffic to your website and, if correctly implemented, it will help your blog to rank higher in the Google search results. There are several techniques that you can apply to optimize your blog for...

Content is and remains one of the most important ranking factors for search engines. Whether you are just starting out or running a website for many years, writing content plays an important role in improving your online findability, Google ranking, and organic...